Every business is unique with distinct business needs. Website
is the online presence and face of the company; therefore, it must complement the individual business needs, requirements, and brand. Customer website refers to the process of building the website from scratch, innovating pre-made website, template, or theme for the business according to its needs and
requirements, which complement its brand. Furthermore, it depends on the website developer how they define custom designed website. Some consider modifying a template, customer design, whereas for other customer website is developed from the scratch only. In any case, it is crafted to complement the particular business and its unique needs.