Search engine optimization (SEO) is one of the most effective tools to improve your site visibility for the targeted audience. Improved visibility means greater attention of the existing and potential customers. Search engines use crawl pages to collect information and arranging them in the index, which is later analyzed. It takes multiple factors to determine whether the page should appear in the search result for any particular query. SEO directs quality of free organic traffic to the website>Moreover, it ensures better user experience, which positively impacts the user loyalty and trust in the website. It is considered as the primary source of leads in the contemporary business world. Not only that, it has one of the highest conversion rates. With increased visibility, more people become familiar with the website. More visibility leads to more credibility and brand awareness. In addition to that, it is effective in improving followers on social media. The business can employ SEO as a long term marketing strategy, aiming to gain and retain market share. SEO is particularly beneficial in creating synergy in different marketing activities. Additionally, it improves the website speed. In a nutshell, SEO & SMM can give an edge to the business over its competitors by increasing the qualitative and quantitative traffic through search engine results. Search Engine Optimization (SEO) is a process of maximizing the web traffic’s quantity and quality to the web page or site from the organic search engine results. Quality traffic implies that website visitors are genuinely interested in your product or services. Once the genuine potential customer starts clicking the search engine results pages (SERPs), SEO is also useful in increasing organic traffic.